Krishna – the name itself is somehow transcendental and evokes a certain distant familiarity and evocative longing. In fact, it is said the name of Krishna is non-different from Himself. The ancient Vedic Scriptures also confirm that Krishna, as the Supreme Personality Of Godhead, is therefore present in the sound vibration of His holy name. If Krishna’s name, and indeed Sanskrit itself, has this non-dual nature wherein that which is named and the name is one and the same, then the aspiring devotional yogi, can, by simply chanting Krishna’s name, either by itself or via the iconic Maha Mantra: HARE KRISHNA HARE KRISHNA KRISHNA KRISHNA HARE HARE HARE RAMA HARE RAMA RAMA RAMA HARE HARE actually associate eternally with the Lord via this unique transcendental sound vibration. This has been the way of Bhakti Yoga in the Vaishnava tradition for over five thousand years.